AR’t Swatch takes you into the myth lying at the heart of Mika’s watch designs.
Welcome to Swatch and the world of art!The Swatch Augmented reality application gives you a new perspective on art, a symbiosis of the watch and the artist’s creative world.This new release of the AR’t Swatch app takes you into the myth that lies at the heart of Mika’s watch designs. Swatch and post-modern pop star Mika have created the latest Swatch Art Specials, KUKULAKUKI (GZ287S) and KUKULAKUKU (SUOZ171). These two designs express his idea of the watch as a totemic object.Thanks to the AR’t Swatch app, you can now reveal the new perspective of these watches. Just scan your Mika 4 Swatch watch or visuals showing the watch and discover the spirit world of the mask, which changes during the day, every 2 hours, offering you a surprisingly fun experience matching to every moment of your daily routine! The new Swatch Art Specials are designed by Mika and his sister Yasmine, who have been creating artworks and designing together for the past ten years. Working from their London studio, the Swatch project has been their design priority for the last 12 months. The app also gives you all the “behind-the-scenes” insights of this Swatch Art Specials project by Mika!More on the Swatch AR’t app:- discover the Swatch Art Special project with José Carlos Casado and experience it in 3D (active only with the Swatch “OFF” or visual representing the watch, online or offline, created in collaboration with the artist);- explore the Swatch mobile universe to find and shop for your favorite Swatch;- play & share your style with Swatch Faces;- visit The Swatch Art Peace Hotel in Shanghai.
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